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   Serving the Feed Industry
  Since 1973

Strategy

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   Having been in the feed business since 1973, serving as
   a President, VP of Sales, General Director, Sales/Marketing
   Manager, Operations Manager and Controller, Randy has
   the cross-functional experience and insight to be a valued
   thinking partner in your business.
 
   With experience in direct sales to commercial producers,
   lifestyle feed sales thru independent dealers and the
   marketing of pet foods thru distributors and big boxes,
   Randy's channel diversity is unique to the feed industry.
   
 
 
 
Good market research is the foundation of any good business plan.  And he has the resources to provide you with a range of relevant services from fundamental data accumulation to sophisticated consumer behavior modeling.
    
Whether your customers are commercial producers of meat/milk/eggs, just enjoy having a few farm animals around or feed your products to their horses and pets, branding can be an essential point of differentiation.  Randy can help discover your brand personality, create a value proposition and then effectively communicate your message in the market place.  Click on the link below to download and print Randy's article on branding published in Feedstuffs.

Feedstuffs Article on Branding

Contact Randy to explore how he can help you determine your company's future direction.