Having been in the feed business since 1973, serving as
a President, VP of Sales, General Director, Sales/Marketing
Manager, Operations Manager and Controller, Randy has
the cross-functional experience and insight to be a valued
thinking partner in your business.
With experience in direct sales to commercial
lifestyle feed sales thru independent dealers and
marketing of pet foods thru distributors and big boxes,
Randy's channel diversity is unique to the feed industry.
Good market research is the foundation of any good business
plan. And he has the resources to provide you with a range of relevant services from fundamental data accumulation
to sophisticated consumer behavior modeling.
your customers are commercial producers of meat/milk/eggs, just enjoy having a few farm animals around or feed
your products to their horses and pets, branding can be an essential point of differentiation. Randy can help discover
your brand personality, create a value proposition and then effectively communicate your message in the market place.
Click on the link below to download and print Randy's article on branding published in Feedstuffs.
Feedstuffs Article on Branding
Contact Randy to explore how he can help you determine your company's future direction.